Creative Marketing Strategist
Founder eSpizz.com
My journey in chiropractic began when I accepted a position as Marketing Director for the Chiropractic Leadership Alliance in November of 2000. Little did I know this decision would become the pivotal moment in the start of an exciting new career, and most importantly, a new direction in the health care of my family.
At first, I was not familiar with the wellness model of chiropractic. My education was in business having achieved a BS in Marketing at St. John’s University in New York. My work experience included positions in Fortune 500 companies like Revlon in New York City where I was responsible for creating Sales Promotion plans and counter environments for all International locations. I also worked in an Advertising Specialties firm to develop creative marketing campaigns for the large budgets of our predominantly pharmaceutical clientele.
During my interview with CLA, Dr. Gentempo’s executive Vice President, Debra Cassera, used simple terminology to explain chiropractic. She referred to the image of a flower. If there were kinks along its stem, the edges of its leaves and the tips of its petals would not get the necessary amount of fluids and food to complete its bloom. The simplicity of this flower analogy in describing the role of our nervous system convinced me that chiropractic made sense, and I accepted the position at CLA.
For Dr. Gentempo, it was my ability in creative marketing strategy that gained me the position as their first Marketing Director. Upon being hired, Dr. Gentempo entrusted me with the care of CLA’s “image machine” and asked me to follow his lead in bringing an upgraded image to the profession by providing marketing excellence throughout his company.
My responsibilities included orchestrating CLA’s booth presence at the Parker Vegas event from 2002 - 2004, CLA’s Journey Into Healing event with Deepak Chopra, publishing the CLA website, creating the CLA online community, production of the On Purpose monthly audio series and writing the Insights quarterly newsletter.
My education in the wellness model of chiropractic grew exponentially by the good fortune of being employed for 4 1/2 years by two of the profession’s most esteemed and influential chiropractic leaders, Drs. Patrick Gentempo, Jr. and Christopher Kent.
By 2001, I enlisted my family under the regular care of a recommended chiropractor, and the recurring ear pain my daughter endured for years of her childhood was eliminated after just three adjustments. Finally, in January of 2003, I became a graduate of the life-changing Total Solution program, and my dedication to the chiropractic profession was sealed.
Over the years I spoke with many chiropractors struggling with the use of complicated and heavily scientific words in ads and flyers in the hopes of attracting new patients to their chiropractic services. I always reverted back to the simplicity of the flower analogy and decided to use my experience in copywriting, graphic design and marketing strategy to assist chiropractors in upgrading the image and content of the promotional pieces they publish.
In September of 2004, I presented Dr. Gentempo with a line of agency quality templates, using enhanced graphics and eloquent messaging that spoke to the average consumer. My intention was to offer these templates with an included series for CLA’s Insight Subluxation Station TM to chiropractors to help attract patients to their services. Hence, the graphic design services company called eSpizz.com was born.
Why the name eSpizz?
When I first heard the word “Spizz,” I was intrigued by its meaning. A request to Dr. Kent offered this definition.
“Spizz” is short for “Spizzerinctum.” It is defined as “the will to succeed.” In chiropractic, it was popularized by BJ Palmer. It is often used to refer to “chiropractic enthusiasm.” In either context, it is a very positive thing. ‘
Why choose eSpizz graphic design services?
The creative team assembled at eSpizz has been schooled at the best NYC ad agencies and graphic design departments of consumer products companies. The requirement to participate on the eSpizz team was based on a demonstrated experience in effective consumer communication. Many of these creative directors have won awards for their work.
Their combined experience includes household consumer products such as Campbell Soup, Mac Cosmetics, Polo Ralph Lauren, Swatch watch, Cellular One and Armstrong Tile. The professional credentials of the eSpizz graphic design team are focused on positioning wellness services to stand out in the competitive environment for health service dollars.